Channel Research Experts

Why not use the channel experts when you need to research your organisation’s channels to market or customers? 

Research projects we carry out include:

• Dealer/ Franchise Owner/ Retailer surveys
• Direct Sales Force surveys
• Company Branch Network surveys
• Customer Buying Process analysis.

CMD uniquely understands how dealer, franchise owner, retailer, company and branch networks operate.  We can identify opportunities for bottom line improvements for your channels to market.

CMD dissects the customer buying process, both B2B and consumer, into component steps to identify scope for improvements and potential strategic advantage.  The table below outlines the complexity of the various channels used to service the Route Food market.

Route/ Food Service	Need to Buy	Review of Options	Shortlist	Selection	Fulfilment	Post Purchase Support
Retail Account Manager
Food Service Account Manager
Food Service Area Manager
Convenience Store Account Manager
Route Area Sales Manager
Route Franchise Owner
Home Delivery Franchise Owner
Supermarket Contractor
Local Marketing to Retailer
Customer Service Centre

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