Marketing Channels - What are they?

Every company uses marketing channels, they are the distribution tools used to get products or services to market.

         

        

• Channel marketing is defined as the relationship with marketing channels.
• Customer marketing is defined as a relationship with the customer.
• In a perfect world, your channel marketing and customer marketing should be integrated.
• In most instances, integration of this relationship is flawed.

CMD helps clients throughout the world achieve channel integration through the use of specialised tools and intellectual expertise.

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